Peak operational efficiency occurs when the right combination of people, processes and technology come together to optimize your business performance. The systems that become part of the daily, weekly and monthly routine for you and your team play a big role in your bottom line. Sometimes an outside eye on your workflow can uncover simple ways to increase your profit margins. Want to learn more? Book a free consultation at @vanpattergroup today! #profit #biztips #vpgroup
Lowest Pricing Does Not Win! Having the lowest price is not a strong position for small business. It positions your product or service as a commodity and obscures any value-add you offer. Personal service and relationship building are key reasons people choose locally owned, independent busineses. Plus, larger competitors with deep pockets, lower operating costs and the benefit of bulk buying could destroy any small business trying to compete on price alone. Pricing strategy is instrumental to success. Take the time to do a deep analysis of your competition, your market and your costs/profit margins. If you start off going low as a way to get into the market it can backfire quickly as you realize your revenue is strong but you are operating at a loss. Need some help developing a pricing strategy that works for your business? Contact Heather at @vanpattergroup today! #biztips #vpgroup #pricingstrategy
Wondering what to blog about? Writing informative, engaging articles can be challenging. The last thing you want to do is spend time and energy on something that won't get any attention. A great source for content is your social media posts. Look at which posts saw high levels of engagement and use those topics to create blogs! Not a fan of writing or don't have the time? Let @vanpattergroup create engaging, optimized articles for your website. Contact us to learn more. #contentwriting #socialmedia #vpgroup
Out of marketing ideas? Look around you at the amazing colours of the changing seasons! So much inspiration for social media and marketing. Whether you focus on the fall harvest, changes in fashion, holiday meal preparation or the change in weather, there is something that applies to your business. Use it! #fall #socialmedia #biztips #marketingtips
Ready to get started with social media marketing for your business? The first thing that you need to do is COMMIT!
Like any other form of marketing, social media for businesses can be a real challenge. It’s not easy to grow an audience, create great content, and increase engagement. It commonly takes 6-8 months to really create a consistent stream and figure out what resonates with your audience. Because of this, many small businesses give up on social media after just a few months. It is important to create a strategy right from the beginning and stay accountable to it. Give When creating a social media post it is important to grab the attention of viewers. After working so hard to make it onto their screen, the last thing you want to do is blend in with their newsfeed. Contrast is a wonderful way to stand out and it goes beyond the simple use of black and white. You can also look for a colour that is "opposite" your main brand colour to add a pop. Give it a try this week! #socialmedia #marketingtips #vpgroup
